Jeff Hoffman on LinkedIn: #esm #nilagency #nflmarketing #influencercampaigns #thisisesm (2024)

Jalen Hurts' New Partnership Aims To Help Us Think Differently About MoneyAn incredible partnership, years in the making. Proud to play a role in bringing this to life with Lincoln Financial and helping to empower underserved communities to tackle their finances and build generational wealth. Kirk Wilson Kathy Kavanaugh Angela Laubmeier #sportsmarketing

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@ ESM client and preseason Heisman QB candidate Carson Beck from the The University of Georgia announces partnership with PACSUNLOS ANGELES-- Pacsun is making a bold entry into the men's activewear market with the release of its versatile A.R.C. (Active. Recreation. Comfort.) Collection. The first dedicated men's active apparel line from Pacsun features styles tailored to the dynamic lifestyles of Gen Z males, merging active, recreational, and comfort-focused elements. The A.R.C. campaign showcases rising young athletes who resonate with the Pacsun brand and serve as community leaders, including NCAA quarterbacksShedeur SandersandCarson Beck, basketball playerShareef O'Neal, andUSAnational gymnastKhoi Young. "This partnership between Carson and Pacsun continues to demonstrate the thoughtful approach to driving awareness and consideration for legacy brands via athlete partnerships." said ESM Director of Marketing Alexi HechtBrieane Olson On3 Pete Nakos Kristi Dosh Xavier Hunter #sportsmarketing #thisisesm

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Cetaphil’s Ceta Six-Pack effort trots out NFL rookie Xavier LegetteThe creative team behind skincare brand Cetaphil’s Super Bowl campaign has rolled out its latest sports-related ad, which encourages younger men to cleanse, exfoliate and moisturize.Lippe Taylorcollaborated with Cetaphil on the campaign, the centerpiece of which is a 40-second TV commercial, The Ceta Six-Pack. In it, a group of friends sit down to watch a game — but armed with a six-pack of skincare products instead of beer.The campaign also includes social media efforts and partnerships with male influencers. Among the participants: NFL rookie Xavier Legette, who has conducted man-on-the-street interviews about skincare routines on TikTok. Legette who is represented by NFL and NIL marketing agency ESM, was a 1st round pick to the Carolina Panthers. While skincare is immensely popular among women – and has been fueled in recent yearson TikTok— men have become more interested in what Cetaphil dubs “self-care in secret.” According to Tara Loftis , global president of Cetaphil, Google searches for men’s skincare gift sets have more than doubled over the last five years. #sportsmarketing Cetaphil ESM Chaise Belthttps://lnkd.in/e257nnED

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Via On3- Jaxson Dartis getting ready for college football season with one of his biggestNIL dealsto date.TheOle Missstarting quarterbackinkedan endorsem*nt deal withDick’s Sporting Goods, starring in a new back-to-school ad with sports commentatorKay Adams. AHeisman Trophycandidate entering the 2024 season, Dart has thrown for 7,691 yards with 52 touchdowns and just 21 interceptions. With a 17−10 overall record in two seasons at Ole Miss, he’s poised for the most anticipated season in Oxford in recent memory.“Partnering with Dick’s Sporting Goods is an incredible opportunity,” Dart said in a statement. “I’m looking forward to sharing my style and gear preferences with fans and being part of a brand that truly supports athletes.”The partnership was facilitated byEverett Sports Management (ESM)and agentJeff Hoffman. ESM has one of the largest NIL agency portfolios, includingGeorgiaquarterbackCarson Beckand defensive backMalaki Starks, along with theCavinder Twins.“We are incredibly excited to partner Jaxson Dart with Dick’s Sporting Goods,” Hoffman told On3. “Jaxson’s unique blend of on-field prowess and off-field charisma aligns perfectly with Dick’s commitment to inspiring and equipping athletes. This collaboration will provide fans with an up-close look at the intersection of style and athletic performance.” Pete Nakos #on3 #sportsmarketing Skyler Su Giovanny Bahamundi

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Cavinder Twins Sign On With Under Armour for Three YearsUnder Armour has signed endorsem*nt deals with University of Miami women’s basketball players Haley Cavinder and Hanna Cavinder. The three-year partnership marks the first exclusive apparel and footwear deal for the twins, who boast4.5 million followers on TikTok. Serving as brand ambassadors, Under Armour will also tap the Cavinders to test out products and provide input on design. Additionally, the sisters will appear in branded content. Since Miami is an Adidas-sponsored school, the twins will not be able to do any promotions in UM-branded gear. The Cavinders, repped byESM, have been some of the leading faces in the NIL era.Lindsay Arenson Kevin Plank Alexi Hecht Xavier Hunter Pete Nakos Sports Business Journal On3 Business Insider TheStreet #sportsmarketing #https://lnkd.in/ejq_3526

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The Cavinder Twins Join Hustle Beauty As Co-FoundersHaley Cavinder and Hanna Cavinder are joining Hustle Beauty as co-founders.The Twins are adding a beauty brand to their portfolio. They will be involved in product innovation, distribution, marketing and national expansion of the brand, which stands at the intersection of beauty and athletics.“Hustle fits right in with our passion for fitness and beauty,” said Hanna. “We’ve always dreamed of getting involved in the beauty industry, and this opportunity feels like a perfect match. We love working with brands that empower women and promote confidence. The focus on athleisure, sweat-resistant products is perfect for our active lifestyles, and it lets us connect authentically with our followers.”Alexi Hecht, the executive director at ESM, echoes Hanna’s sentiments."Partnering with Hustle Beauty, Haley and Hanna are showcasing their unique ability to blend athleticism with entrepreneurship. It’s inspiring to see them empower women in a fresh and exciting way."The partnership was a natural fit for Courtney Jones Louks, co-founder of Hustle Beauty, who is a former professional soccer athlete.“Maybe it was the inner-athlete that connected us, but aside from that, we all felt the same way when talking about current beauty options. On one hand, we feel overwhelmed with the massive amount of options. And on the other hand, we feel that most beauty brands are too soft and delicate for strong, athletic girls like ourselves.”The twins say both their team at ESM—where Hecht and Jeff Hoffman represent them—and the team at Hustle Beauty have enabled them to be able to juggle all of their responsibilities successfully.“We keep our priorities straight, take it all in stride, and try to have fun with it. At the end of the day, we are lucky to have these opportunities for just being ourselves,” said Haley."Haley and Hanna are redefining the synergy between athletics and beauty with Hustle Beauty,” said Hoffman. “Their drive and vision are setting new standards in the industry."

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Hanna Cavinder Takes to the SI Swimsuit Runway Hand-in-Hand With Sister HaleyHanna Cavinder, along with her twin Haley Cavinder, is known both on and off the basketball court. The incoming fifth year at the University of Miami has made a name for herself under the new NIL policies that have taken effect in college athletics over the past few years.The twins were the first to sign a paid partnership under the legislation and served as important advocates for student athletes on Capitol Hill. Together, they are paving the way for future athletes to profit off of their own names.Their efforts extend beyond athletics, as well. Inspired by their struggles with body image and their relationships with food, they founded a fitness and wellness community and app called Twogether, giving them a platform to help other women become and feel the best versions of themselves.In 2023, they helped lead the Miami Hurricanes to the school’s first first Elite Eight in program history. After retiring at the end of the 2023 season, the twins have since decided to come out of retirement. Next season, they will hope to push their team to greater heights as fifth year leaders.The Cavinder twins took to this year’s SI Swimsuit runway at Miami Swim Week in complementary swimwear, including picks fromSports Illustrated's own collection.The 83-piece collection, which was released alongside the 60th anniversary issue of the magazine, features bikinis, one-pieces and coverups designed and produced by Swim USA. Featuring vibrant colors and bright florals, the pieces (ranging in size from XS to XXL) are being sold exclusively on Amazon.Alexi Hecht #sportsmarketing #branding https://lnkd.in/eXJ-5ZFK

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To one of the best in adland, a long time friend and partner in agency crime. Cheers 🥂 to Kat and EP.

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