Kappa Delta Sorority on LinkedIn: We each have a story of what led us to Kappa Delta and how it changed our… (2024)

Join us on March 12th in Bridgewater, NJ for the 2024 Revenue Analytics Collaborative Summit! This event is a fantastic way to network and learn more about some of the top trends and challenges facing the Life Sciences industry today.#collaboration #revenueoptimization #inflationreductionact

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What is a legacy? The fall 2023 issue of the Star & Lamp examines this question through the lens of Pi Kappa Phi members from various walks of life. Through this issue, you will be able to experience brothers’ stories of both adversity and opportunity, seeing the many ways Pi Kappa Phi men are leaving their mark on the world. Now is your chance to experience the legacy left by brothers and to reflect on the legacy you are leaving, both in life and in Pi Kappa Phi.Click the link below to read the digital fall 2023 issue of the Star & Lamp.https://ow.ly/5ZpW50Q45gr

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CWC Wishes You A Happy Valentines Day!#CWCChemicals #ValentinesDay2024 #ChemicalConstruction #InnovativeBonding #BuildingWithLove #StructuresOfDevotion #ChemicalEngineeringLove #SustainableValentines #InnovativeRelationships #ConstructionOfCommitment #LoveInTheBuild #SpecialtyChemicalSolutions #ChemicalEngineeringSolutions #BuildingBetterChemicals #AdvancedConstructionChemicals #BuildingWithCare #InnovativeBuildingChemicals #BuildingWithQuality

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Food companies market their products in a great many ways. Connecting their brands and products to sports and major sporting events is one such way and is drawing a lot of attention now. The reason is that the Summer Olympics are underway, which trains attention on the relationship between the International Olympic Committee and its longest running sponsor. Coca Cola has been a sponsor of every Olympics since 1928. So, it's intuitively obvious why sponsorships would be important to the Olympics because They get lots of money in the door and it's reliable.It's been happening since 1928. But let's talk about why this relationship is so important to companies, Coca Cola in particular, and what the public health impact of that might be. Today's guest, Dr. Marie Bragg, has contributed some of the key studies on this topic. She is Assistant professor at the NYU Grossman School of Medicine, where she also serves as director of diversity initiatives. She holds an affiliate faculty appointment in the marketing department at the NYU Stern School of business; directs the NYU food environment and policy research coalition; and she's also a Food Leaders Fellow at the Aspen Institute. Podcast and transcript https://buff.ly/4fmyJ5N#MarieBragg #sugarbeverages #sportssponsorships #Olympics #NYUfoodresearch #Grossman #CocaCola #athleteendorsem*nts #rolemodels #foodadvertising #sodainschools #schoolsponsorships #WFPC #Sanford @NYUfoodresearch #brandloyalty #brandrecognition

Food companies market their products in a great many ways. Connecting their brands and products to sports and major sporting events is one such way and is drawing a lot of attention now. The reason is that the Summer Olympics are underway, which trains attention on the relationship between the International Olympic Committee and its longest running sponsor. Coca Cola has been a sponsor of every Olympics since 1928. So, it's intuitively obvious why sponsorships would be important to the Olympics because They get lots of money in the door and it's reliable.It's been happening since 1928. But let's talk about why this relationship is so important to companies, Coca Cola in particular, and what the public health impact of that might be. Today's guest, Dr. Marie Bragg, has contributed some of the key studies on this topic. She is Assistant professor at the NYU Grossman School of Medicine, where she also serves as director of diversity initiatives. She holds an affiliate faculty appointment in the marketing department at the NYU Stern School of business; directs the NYU food environment and policy research coalition; and she's also a Food Leaders Fellow at the Aspen Institute. Podcast and transcript https://buff.ly/4fmyJ5N#MarieBragg #sugarbeverages #sportssponsorships #Olympics #NYUfoodresearch #Grossman #CocaCola #athleteendorsem*nts #rolemodels #foodadvertising #sodainschools #schoolsponsorships #WFPC #Sanford @NYUfoodresearch #brandloyalty #brandrecognition

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In honor of Women's History Month, and International Women's Day tomorrow, I HAD to share this ad. Talk about a brand doing something not only clever, but meaningful. Here's the story >>>Molson Coors Beverage Company is a sponsor of the PWHL (the Professional Women's Hockey League). And the PWHL had a problem: some of their athlete's hair covered the name on the backs of their jerseys. Molson, whose logo was on the jersey, worked with them to come up with a solution. (And no, they did not ask them to all get hair cuts). Instead, they flipped the placement of the logo and the player name, so that the last names would read below the player numbers. The "See My Name" campaign reads: "Molson is covering our name so hers can be seen." Jerseys go live (you guessed it) on March 8, International Women's Day. What a great example of bucking the status quo (standard jersey design) in favor of a more equitable solution - and what a line..."covering our name so hers can be seen." You have to watch the ad >>>https://lnkd.in/ezqxi9Dk #womenshistorymonth #internationalwomensday2024 #womeninsports #brandmarketing #marketingwithpurpose #molsen #pwhl

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On this International Women's Day, let's highlight a company that is doing marketing well through ensuring DEI is taken into account.Molson Coors Beverage Company recognized that traditional hockey jerseys designed for men didn't quite translate the same way to women. Since a lot of women have long hair, their names would get obstructed on their jerseys by the hair. So what did Molson do? Move the names on jerseys down.A simple solution, but an impactful one to make sure female athletes don't get shorted on the experience.Well done, Molson!https://lnkd.in/gxDAKnp6#diversityisgoodbusiness #internationalwomensday2024 #dei #marketing

As most of you probably know, it was International Women's Day last week, a day where our feeds are inundated with posts celebrating the occasion. Over the past few years, companies have started to see the value in celebrating the day, and typically like to make a fuss. But, there’s one thing they all have in common - they’re performative. That’s why I wanted to share my favourite IWD campaign from Molson Coors Beverage Company, a Canadian beer company that recently announced a multi-year partnership with the Women’s Hockey League. The brilliance of their campaign comes from the fact that theyactually solve a problem. I’ve left the video below so you can see for yourself, but I’ll give you a quick overview. 👇🏻 👱🏻♀️ For a game played on IWD, Molson switched around their logo with the player's name, solving a long-standing problem - a female player's ponytail covering her name on her jersey. It may seem silly or trivial, but it’s yet another instance where we see that the game (and the world) isn’t designed for women. Do you think Lionel Messi or LeBron James would have their names covered while they play?🏒 Molson wanted to fix this. Solving this small issue allowed each player to be seen and recognised out on the ice, and also feel valued by their team and their fans. Rather than superficially celebrating with Social Media posts or gifts, Molson showed their appreciation by actually solving a problem. It’s yet to be confirmed whether or not this will be a permanent solution, or a limited edition change to celebrate International Women’s Day. Let’s hope it stays, otherwise, is this yet another performative campaign? https://lnkd.in/ePRGbvhn

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An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisem*nt at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%.Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN#womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy

Everyday there is a new Business story, like below from Boardroom, involving College Sports. This explosion of opportunity for collegiate athletes is something that I feel like could realistically be described as UNPRECEDENTED. From Caleb Williams to Caitlin Clark, from Shedeur Sanders to Livvy Dunne, from Bronny James to Angel Reese, many athletes are capitalizing on this new market in a big way. Amazing people & entrepreneurs like Jordan Rogers are consulting and helping athletes react and thrive in this new world. Agents and lawyers are getting involved to broker and advise 6-7 digit business deals. For Sports Business students and classes - - What is next for NIL? Is it a bubble that could burst? What are the opportunities for athletes outside of the 10-20 "most valuable"? What are some future careers or roles that are needed in this new "industry" or "sector" of college sports? What advice would you give to athletes as they approach this new world of NIL?Fox School of Business at Temple University University of Oregon Lundquist College of Business Portland State University - School of Business Jesuit High School Portland Beaverton School District Jordan Rogers Sports Business Ventures Front Office Sports #sportsbusiness #sportsbusinesseducation #sportsmarketing

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